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Italian Delight to Trulli Baci: A change in name, but not in approach

Your name is no doubt important to you. It tells people who you are, it has a meaning and it has a purpose: to ensure that you’re recognised and remembered.

Our name is important to us too – for the exact same reasons – and that’s why we’ve moved away from our old name (Italian Delight) and now call ourselves Trulli Baci.

When we first started out in 2010, Italian Delight was perfect: our focus was on offering delightful quality Italian food of all sorts to customers across the UK. Over the years, though, our focus has changed. We’ve evolved throughout the years and now find ourselves purveyors of Baci chocolate: a timeless and perennially popular Italian treat. For that reason, it was time for a change.

We’re now specialist sellers of Perugina’s Baci chocolates – and aim to be the UK’s no.1 for Baci chocolate, and perhaps, down the line, we’ll expand to other European countries too. We wanted to make it clear to you, our customers, that Baci are our speciality, and to make it easy to see at a glance exactly what we’re all about.

Why “Trulli”? Well, the inspiration comes from our family holidays to Puglia – and in particular, visits to the town of Alberobello. Here, you’ll find traditional Apulian dry stone huts with conical roofs known as Trulli, dating back to the prehistoric times.

For us, the Trulli Baci name has three roles. Firstly, it relates back to Italy and years of tradition, and secondly, it highlights that Baci chocolates are our complete and sole focus.

Last but not least, it’s a play on the word “truly”, in its definition as “to the fullest degree; genuinely or properly”. That truly is how we want to introduce Baci, to run our business and to serve our customers.

Our founder Alex says:

“I believe there is an enormous amount of potential with Trulli Baci and I want to reassure our customers that we have never been more committed to providing an excellent online service. We can’t wait to keep growing our Baci range for our loyal UK customers in the years to come.”

Our name may have changed, but we’re still the same people: dedicated to providing only the best products, and committed to excellent customer service. That “Trulli” is something that will never change.