The Valentine’s love story that inspired Baci Perugina chocolate

It can be tricky to find that perfect gift for the person you love on Valentine’s Day. But don’t worry, this struggle is nothing new. Back in 1922 it was this same search for a romantic gift that proved to be the inspiration for a young Italian chocolatier called Luisa Spagnoli.

As February 14th approached, she set about using her confectionery skills to create something extra special for her sweetheart, Giovanni Buitoni. The result was a sumptuous chocolate and hazelnut delicacy – inside the wrapper she tucked a love note.

And, almost 100 years later, this simple expression of love, is now known to the world as Baci (Italian for kisses) chocolate. Over time, it has become synonymous with Valentine’s Day and any kind of special occasion which involves the giving of gifts.

Baci is still made in the very same Italian hilltop town of Perugia, the place where Luisa and Giovanni first started selling their creations from a small chocolate shop. And each bite-sized choc still comes with a special love note hidden inside each wrapper.

Love Letters

The messages contained have been collected from around the globe – from different cultures, authors, playwrights and philosophers – but they all share the same inspirational message about the power of love.

Here’s just a taste of the kind of romantic notes you find when unravelling the iconic silver and blue foil wrapper of a Baci:

“Passion dazzles lovers. Love unites them forever.”



“Lovers can live on kisses and water.”

English proverb


“Grow old along with me; the best is yet to be.”

G. Sand

The romantic messages are the perfect complement for the Baci itself, with smooth dark chocolate encasing an inner chamber of gianduia; a delicious milk chocolate, whipped and blended with hazelnut pieces.

And giving the Baci it’s iconic shape is a whole hazelnut which sits on top of this bite-sized chocolate temple. Together, it creates a remarkable blend of taste,  texture and romantic philosophy.

So if you’re still searching for that something special this Valentine’s Day, why not become a part of this enduring love story. Trulli Baci is a family run business created and run by young entrepreneur Alex Meazzini; it has grown to become the UK’s number one online supplier of this chocolate delicacy.